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White Paper
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Aligning Rich Media with Business Objectives: Building a Business Case for DAM
The most compelling return on investment (ROI) for Digital Asset Management (DAM) has been its impact on the speed, efficiency, and consistency of marketing-related activities for an organization. Now that DAM has grown beyond marketing initiatives, companies are increasingly discovering far more compelling, yet harder to quantify business considerations for extending DAM implementations.
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Case Study
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Software as a Service (SaaS) for Digital Asset Management
Value-add for customers of creative agencies produces niche for new revenues and client retention. To extend internal services to now manage and distribute the digital media through online DAM services brings a whole new level of value to clients.
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News Release
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ClearStory Announces Successful ActiveMedia Launch with TAC
Worldwide building automation leader chooses digital asset management system for
centralized marketing operations and rapid regional response
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eSeminar
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The Power of One
Connecting Corporate Brand Efforts with Regional and Channel Efforts. Designed for corporate marketing execs looking to maintain brand identify of digital images, media and collateral materials. October 30 at 1PM EST. Registration is free and available at http://www.marketingpower.com/webcast413.php
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